Separate from the Synergy data, a study published in Health Affairs in August also stands as a reminder of home care’s market potential.įrom 2004 to 2016, the use of “informal” home care among older adults with disabilities drastically increased, to where there were nearly three-quarters of adults receiving informal home care by the end of that stretch. “I think that you will start to see people who are thinking differently about their needs, whether it’s respite help for the sandwich generation child who is trying to figure out how to juggle a job, kids and aging parents - or a family who has a relatively active senior member far away and not close to them.” “It has caused them to rethink everything,” he said. Reflecting on the findings, Young believes the COVID-19 emergency has forced people to strongly consider their needs and what care fits best. Those people are always going to need home care … but what we’re seeing, too, is that isolation is a serious issue for the elderly.”Īdditionally, when looking at Synergy’s data on inbound inquiries, about 39% of people were seeking care for general aging, with about 20% seeking dementia care and roughly 14% looking for disability support. You obviously have people who are in need of intense personal care with bathing, feeding, getting up getting down - their ADLs. “I think that COVID has really put a spotlight on that. “I think this tells you home care takes on a lot of different flavors,” he said. These findings highlight that home care needs often range from long-term to short-term needs, according to Young. Another 47% were requesting care four or fewer days weekly.Ībout 29% of people were seeking care seven days a week. “Those people who were in real serious need for daily, hourly, regular personal care - that really kicked-in, in a strong way,” Young said.įor those who weren’t seeking daily care for themselves or a loved one, about 27% were looking for care just a couple days per week. “It was the one area of the business that really fell off in the brunt of COVID, in the March-April time period.”ĭuring that same spring period, Synergy also saw its hours per caregiver go up significantly. “As we are entering into a new normal and people are becoming more comfortable living and operating in their daily lives, in the COVID era, we’re seeing that need for companion care coming back pretty strong,” he said. Specifically, Synergy has seen a 70% increase in online inquiries over the past several months, according to Young. “There is an opportunity for home care agencies to more proactively market the value of enabling seniors and … their independence,” Charlie Young, the company’s CEO, told Home Health Care News.Īnother major finding is that Synergy has begun to see a return to normalcy in the midst of the COVID-19 emergency. This is something for home care providers to consider when planning their marketing strategies. ![]() About 78% of people looking into care options are the adult children of seniors, while roughly 17% are the potential clients themselves, Synergy observed. Synergy’s data also revealed that the majority of people seeking home care are acting on behalf of an aging family member. The key takeaway for home care providers: There’s still a vast market opportunity for personal care and companion services out there, even during the COVID-19 public health emergency. Synergy’s data was gleaned from online inbound inquiries to the company’s website over the past six months. ![]() That’s according to recent data from Synergy HomeCare, a Gilbert, Arizona-based non-medical home care franchise that offers companionship services, in addition to personal assistance, housekeeping, live-in care and 24-hour home care services. Roughly 35% of people who seek out care for aging family members don’t have local support when it comes to personal care.
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